The working numbers
Personal Injury & Accident Lead ROI Calculator
Estimate the economics of personal injury leads and accident leads using your firm's own numbers. Compare exclusive form-fill leads, live transfers and signed cases by cost per signed case, potential fees and monthly return. Results are estimates, and actual performance depends on market, case mix and intake.
Need buying guidance first? Review our personal injury leads and accident leads options, then contact our team for market-specific pricing.
Your firm's economics, live
Accident lead ROI calculator: run your firm's numbers.
Your inputs
Choose how you want to buy
Average MVA settlement runs roughly $30,000 to $37,000. At a 33 to 40% contingency, that is about $10,000 to $15,000 in fees per case.
Industry avg: $300–$500 for PI leads. First-intent projected $300+ CPL — exclusive, never shared, never recycled.
We model at a conservative 14%. Firms running our leads routinely see a 2–3x lift in sign rate because prospects are not comparison shopping. Sign rate can be impacted by your intake team & lower quality prospects to sign.
50 lead minimum to start. Scale based on signed-case performance, not contract length.
Return on every dollar you spend acquiring a case
6.6x
For every $1 you spend acquiring a case, you get back $6.56 in fees.
- Projected First-Intent Cost Per Lead
- $275–$325
- Your cost per signed case
- $2,286
- Your profit per signed case
- $12,714
- Additional Monthly Revenue
- $89,000
Buy 50 leads a month, sign about 7.0 cases, and generate $105,000 in fees against $16,000 in acquisition. That is $89,000 net, every month at a $15,000 average fee.
*Estimates based on first-intent marketing advantages: lower competition + higher sign rates from prospects not yet comparison shopping. Signed case rate can be impacted by your intake team & lower quality prospects to sign.
Want This Customized? Book a CallWe have Signed Cases + Transfers available upon request in most areas.
"Seven Day Case Review to Accept or Return"
We do not guarantee outcomes. We do guarantee exclusive, compliant, AI-pre-qualified inventory and a 7-day replacement window on anything that misses your stated criteria.
Why the math holds up
Stop counting the cost per lead.
Cheaper leads are not cheaper cases. A $200 lead that never signs costs you infinitely more than a $375 lead that closes. The number on your P&L is not cost per lead — it is cost per signed case. That is the number this entire engine is built to drive down.
What vendors sell you on
Cost per lead
Easy to compare. Easy to win on price. Completely disconnected from whether you sign anything. Most cheap leads are 6 to 12-month-old recycled, shared traffic.
What actually hits your bank
Cost per signed case
Exclusive, fresh, AI pre-qualified leads close at 12 to 18% instead of 3 to 5%. That is what drives the only number that matters to a managing partner.
12–18%
Real close rate on exclusive, AI-qualified leads vs. a 3–5% industry baseline.
5–8x
Typical return on the leads our PI firms run, before intake improvements.
87%
Re-order rate. Firms that test the quality keep scaling with us.
Zero
Bar and TCPA complaints since day one of First Intent Leads.
Where the risk sits
Pay for outcomes, not promises.
Most lead deals put all the risk on the firm. First Intent Leads is built the other way around.
You approve before you pay
On signed-retainer programs, you only pay for cases your firm reviews and approves. We carry conversion risk, not you.
100% replacement window
Any lead or transfer that misses your stated criteria is replaced inside a 7-day review window. No questions asked.
Exclusive and documented
One firm per lead, never shared or resold. TCPA capture, DPPA-clean police-report data, and a full audit trail.
Questions firms ask before they buy
Accident lead costs, "near me" searches and cost per signed case.
How the numbers above compare to what your firm spends chasing searches like "personal injury lawyer near me."
How much does it cost a firm when someone searches "personal injury lawyer near me"?
In competitive metros, "personal injury lawyer near me" and "best car accident attorney near me" are among the most expensive clicks in paid search, and the searcher is usually contacting several firms at once. The calculator above is built around the number that survives that competition: your cost per signed case. Enter your average fee, your close rate and the price you are quoted, and compare buying exclusive accident leads, live transfers or signed cases against what a "near me" click is costing you today.
What are people doing before they look up how to find a personal injury lawyer?
Before anyone researches how to find a personal injury lawyer, how to choose a car accident attorney or what questions to ask a personal injury lawyer, they are searching the crash itself: what to do after a car accident, whether to talk to the insurance adjuster, whiplash and back pain symptoms, and how medical bills get paid. Those are the AI-intent and behavior signals we act on, which is why contact happens days before the lawyer search starts.
How do I estimate cost per signed case for accident leads?
Cost per signed case equals your total acquisition spend divided by the cases you actually sign. Buy 50 exclusive leads at $320 and sign 14 percent of them and you sign 7 cases, so your cost per signed case is about $2,286. The calculator runs that math live for form-fill leads, live transfers and signed retainers so you can see which buying model reaches your target cost per case. All figures are estimates and results vary by market, case mix and intake speed.
Is it cheaper to buy personal injury leads or signed cases?
It depends on your intake capacity. Firms with a fast, staffed intake team usually get the lowest cost per signed case from exclusive leads and live transfers, because they carry the conversion work themselves. Firms with a small intake team often do better on signed cases, where the case arrives already retained. Model both tabs above with your own fee and close rate before you decide.
What do personal injury leads cost per month?
Pricing is per market, because our advertising cost differs by state, metro and case type, so we quote it on a call rather than publishing one national rate. Use the calculator to set the cost per lead, transfer or case your firm can justify, then call (253) 368-0793 or request a callback and we will tell you whether that number is achievable in your area and what volume is currently open.
Do accident leads work for truck accident and commercial vehicle cases?
Yes. Truck accident leads, 18-wheeler and commercial vehicle collisions are part of the same intent and signed-case supply under 30 days, though volume is lower and cost per case is higher than standard auto. If your firm wants a mix weighted toward commercial cases, say so on the call so we can be realistic about monthly volume in your market.
Pricing varies by state and market. Call (253) 368-0793 or request a callback. See also personal injury leads, buy accident leads and the PI firm buyer's journey.
Limited Number of Firms per Territory
Be the firm that gets there FIRST with Signed Cases under 30-days of the Accident.
"BE FIRST!" – This premium product focuses on reaching injured, unrepresented claimants soon after an accident. Qualified claimants are transferred live to your intake team, often within days of the accident.